Wherever we turn, politicians, businesses and activists are promoting the latest fashionable "green" policy or product. Green buildings, biofuels, electric cars, compact fluorescent lightbulbs and other technologies are touted as the next key step in promoting a sustainable future. Increasingly, however, scientific and economic information regarding environmental problems takes a back seat to the social and personal value of being seen and perceived as "green."
Eco-Fads exposes the pressures that cause politicians, businesses, the media and even scientists to fall for trendy environmental fads. It examines why we fall for fads, even when we should know better. The desire to "be green" can cloud our judgment, causing us to place things that make us appear green ahead of actions that may be socially invisible yet environmentally responsible.
With more than a decade experience in environmental policy, Todd Myers serves as Environmental Director at the Washington Policy Center in Seattle. Myers previously served on the Executive Team at the Washington State Department of Natural Resources. Mr. Myers has a Bachelor’s Degree in Politics from Whitman College and a Master’s Degree in Russian/International Studies from the Jackson School of International Studies at the University of Washington. He and his wife live in the foothills of the Cascade Mountains in Washington state.